Definition of Goal
Definition Last Updated 17-Dec-2015 12:51
A goal is an outcome that has intrinsic value, such as “business value”, to a specific individual who intends that outcome to be achieved, i.e. a performer; goal contrasts with objective, which has no intrinsic value and is desirable only insofar as it contributes to achieving one or more goals. A goal of one performer may be an objective to another.
Goals (and objectives) are expressed as relationships of the forms:
[Outcome] is a [goal] for [performer] because [rationale]
[Rationale] makes [outcome] a [goal] for [performer]
[Performer] has [outcome] as [goal] because [rationale]